My name is Catie and I have been active since 2011 in the iGaming industry. Born in Indonesia but being a Swedish national, I started out in customer support for Betsson group and worked my way up through the industry from there.
Currently, I live in Spain with my two daughters Mani, 5, and Mila, 3. I have been self-employed since 2019 and with a valid license by DGE to provide marketing services in New Jersey, USA, to established gambling operators since 2020.
Regular slots player with a passion for NetEnt productions. Very enthusiastic for anything with sticky wilds, but have professional experience of many online slots providers.
Big fan of Evolutions recent acquisitions and looking forward to their future innovations. Previously managed many VIP Roulette and Blackjack players.
Managed VIP sportsbook events and account management, in addition to collaborating with sportsbook teams to settle bets and troubleshoot incidents.
Plays Texas Hold’em for fun, but have attended live tournaments as a VIP hostess, managed VIP accounts and supported online platform downtime.
My contract was full-time on a monthly basis, and I stayed in touch with the team in New Jersey on a daily basis. I had ownership of executing the promotion plan for online Casino and Sportsbook in the state of New Jersey under DGE regulations.
I maintained the CRM progress by performing multi-channel communications and analyzing data from past promotions. This was done by working closely with the internal NJ team, in addition to maintaining relationships with Hard Rock’s current vendors and suppliers.
Daily tasks included ordering copy, request design, perform quality control, and build user segmentation for each promotion that was then closely tracked for ROI.
Execute CRM promotions during their start-up period, as an extra hand to the Head of CRM. Also had ownership of planning the campaign calendar, which included arranging the design and translations for NO, FI, DE, and ROW markets, creating all service and marketing communications in addition to building customer journeys.
Short-term contract to have full responsibility to plan, execute and deliver a new CRM plan under change of company ownership. This included writing copy in EN and SV, arranging translations, requesting design, and building user segmentation for each promotion on their three B2C brands. Markets included Sweden just after the new 2019 Swedish regulations came into place, in addition to targeting Germany, Finland, and ROW under MGA license.
Maintained supplier relationships for B2B, and managed VIP players for B2C. Always deepening the knowledge around CRM, marketing and casino operations in order to improve engagement and conversion rate. Successfully executed gambling campaigns through multi-communication channels in several countries.
Handled chat, emails and phone for EN/SE/NO/DK across the portfolio’s brands and products. Won several Employee awards and also coached new employees on going the extra mile for a player. Additional work included translations, content writing, event management, fraud investigations and technical quality assurance.
You might not take my word for it, but ask any of these industry legends to confirm how ambitious, creative and cool I am.
